Sazabi
Brand identity, Design engineering, Design system
Ongoing
Sazabi is an AI-native observability platform: you ask production what broke and it answers, instead of handing you dashboards. JOYCO gave that idea a public face at the level of what the team is building, a brand and a site that make a chat-shaped product legible to engineers in seconds and give Sazabi a system to keep publishing with.
Sazabi turns production questions into answers. We built a futuristic, credible identity that makes AI-native observability legible to skeptical engineers.
Make observability look hot
The design
The visual system is a small kit that works hard. Red on black as the base, with almost nothing else chromatic. A condensed uppercase display face that reads like a warning label, over a plain sans for body text. Registration marks and crosshairs borrowed from technical drawings, framing images, numbering sections and pinning corners across the site. Japanese numerals and kanji beside the six company values on the About page, a nod to the name that never turns into a costume. The same parts dress the investors list, the footer, a poster and a set of billboard mockups, so a screenshot of any page is recognisably Sazabi before you read a word.
The build
The city and console sequences use video; real-time 3D is reserved for three heroes: the home page cockpit, About mecha and Security honeycomb shield. Built with React Three Fiber and WebGPU or WebGL, they sit inside a Next.js site where ScrollTrigger, Lenis and Tempus keep footage, interaction and scroll moving together.
A shared type scale, grid, crosshair frame, label and card system keeps punchy 3D heroes, long editorial pages, decks and stickers unmistakably Sazabi. One system, from hero to blog post
The site makes a new product feel real in seconds: visitors understand what Sazabi does, why the mecha matters and how deeply the team values craft. A site people ask about
It was a labor of love. We spent over 100 hours working w/ Joyco team on this site.
Role
- Brand identity
- Web design
- Web development
- Design system
- Presentation design
- Sticker design
Client
- Sazabi
Timeline
- 2025 – Ongoing
Link
Get to know the Sazabi mecha
Visit the websiteMore Projects
Joyco.Jam
Joyco Jam is a multiplayer mobile-first gaming platform created for ThreeJS.Conf in Paris.
2026
Anomaly
Anomaly took mountain bikes to Antarctica. JOYCO built the visual identity and the trailer that announced it: hand-drawn lettering, spray-paint marks and 3D props cut against the real footage.
2026
Mistral
Mistral ships new AI products and features every week. JOYCO keeps that pace understandable, turning product detail into clear, useful formats for different audiences.
Ongoing
Andrés Briganti
Crafted in collaboration with JOYCO, reflects Briganti’s creative ethos—refined, focused, and brutally intentional. Built to move, not explain. A fast, focused, and brutally intentional portfolio.
2025
Cerebral Valley
Powering Cerebral Valley’s digital and event presence—from the platform behind their live experiences to the visual design that brings them to life. A partnership built on precision, impact, and solid execution.
2024 - Present
Johanna Arrieta
Joy is a graphic designer from Argentina, dedicated to turning ideas into impactful visuals. With a focus on branding, illustration, and web design, she enjoys working on projects that blend creativity with innovation.
2025
Rampant
Optimized and implemented RAMPANT's iconic ring for seamless integration across video and web platforms. Layers of technical precision beneath a deceptively simple surface.
2024
OPEN SOURCE / LAB
We don’t just build for clients—we build for the web. Our open source projects are made to share the magic: shaped by our real-world process to help teams move faster and create better. Built by us, for everyone.
January 1, 1983 - ∞