Anomaly

Anomaly took mountain bikes to Antarctica. We worked with the team on the visual identity and trailer for Bikes Antarctica, bringing the expedition’s footage together with a graphic language that feels as physical and handmade as the adventure itself.

Hand-drawn lettering, spray-paint marks, and bursts of pink run through the work. We combined those elements with 3D props and motion, carrying the same rough edges into the digital pieces. Even the shipping container tracked into the footage was painted by hand.

The trailer brings those parts together through editing, movement, and the real images of the expedition. The graphics add a distinct voice while keeping the riders and landscape at the centre. “AI can’t do this” became a fitting expression of the project’s hands-on spirit.