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Anomaly

[branding]

Client

Anomaly

Anomaly
Discipline

Visual identity, Motion design, Editing

Year

2026

Link

Client
Discipline
Link
Year
Anomaly
Visual identity Motion design Editing
2026
Anomaly

Anomaly took mountain bikes to Antarctica. JOYCO built the visual identity and the trailer that announced it: hand-drawn lettering, spray-paint marks and 3D props cut against the real footage.

We helped the Anomaly team create the visual identity and trailer for Bikes Antarctica

3D props and lettering

Hand-drawn lettering, sprayed pink bursts and marker type bring the expedition’s workshop spirit into the footage. Even the tracked 3D shipping container is painted by hand: AI can’t do this.

Title card reading “AI can’t do this” in white on black
[credits]

Role

  • Visual identity
  • Motion design
  • 3D
  • Editing

Client

  • Anomaly

Timeline

  • 2026

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Internal

January 1, 1983 - ∞