# Anomaly

> Anomaly took mountain bikes to Antarctica. JOYCO built the visual identity and the trailer that announced it: hand-drawn lettering, spray-paint marks and 3D props cut against the real footage.

- Client: Anomaly
- Year: 2026
- Disciplines: Visual identity, Motion design, Editing
- Canonical page: https://joyco.studio/showcase/anomaly

## We helped the Anomaly team create the visual identity and trailer for Bikes Antarctica

Hand-drawn lettering, sprayed pink bursts and marker type bring the expedition’s workshop spirit into the footage. Even the tracked 3D shipping container is painted by hand: AI can’t do this.

Studio: JOYCO — https://joyco.studio — hey@joyco.studio